Make
Production execution
When the idea is set, Origen produces it. Single-day shoots or multi-day campaigns, with senior leadership on set and a crew assembled for that specific job.
Origen
Production, sized to the idea.
Origen
Most brands don't need a bigger production company. They need the right one for the job in front of them.
Origen (oh-REE-hen)
About
Shape
Production consulting
Before you commit a production budget, get a second read from someone who has built them and signed off on them. We review the bid, budget, crew, schedule, and deliverables, then tell you what the work needs and where the scope can come down without hurting it.
Build
Content strategy
Some problems are bigger than one shoot. Origen builds the content program around them: social, YouTube, creator and athlete partnerships, campaigns, and ongoing programming.
Experience changes the questions you ask.
Alex Upegui has spent 22 years making content in sports and entertainment. Most recently he was Director of Content & Production at Callaway Golf, where his team grew the combined Callaway and Odyssey social audience from 3.65 million to 5.93 million. Before Callaway, he co-founded The Fire Pit Collective and built its production operation from scratch. Before that, he spent more than a decade as a producer on work that has aired on NBC, FOX, ESPN, and Golf Channel. He is a two-time Sports Emmy winner.
Work